Ask whoever you are paying to explain what they are doing in words you could repeat to someone else. If you cannot repeat it, you cannot evaluate it.
Jonny Ross, Fractional CMO:
Looking to grow your business?
You need a marketing strategy that will grow your business. With me, you’ll get a fresh approach, with personal support, data-driven insights and training – all from someone who’s been in the business for over 27 years as a consultant, coach, speaker and events producer. And the best bit? It’s all on demand.
FRACTIONAL CMO
TRAINING
SPEAKING
EVENT PRODUCTION
Why do I need an On Demand Chief Marketing Officer?
There are lots of names for what I do: Fractional CMO, Interim Marketing Director, On Demand Chief Marketing Officer. I’m also an experienced SEO consultant, international speaker and trainer.
How much does a fractional CMO cost in the UK?
By Jonny Ross, Fractional CMO. The short version Most UK fractional CMO engagements land between £3,000 and £10,000 plus VAT…
Fractional CMO training: what it covers and what it misses
What the fractional CMO courses actually teach, what the certifications are worth, and the thing none of them cover.
What the UK’s AI adoption plans mean for marketing
The government published six sector AI adoption plans in June 2026. Here is what they say about your marketing function, and the three moves worth making.
Will AI fix your marketing? Not on its own
TLDR: AI will not fix your marketing on its own. It is a genuinely good way to do good marketing…
Brand or performance marketing: where should a scaling business put its budget?
TLDR: The best evidence we have says roughly 60 per cent of budget on brand and 40 per cent on…
What clients say, and where it sits
4.9 out of five
from 113 Google reviews
That is Fleek Marketing, the agency I founded in 2010 and still own. The rating belongs to Fleek and to the team who earned it, not to me personally, and I would rather say so than quietly borrow it.
The fractional CMO seat is a different engagement under my own name. What that has actually produced is on the fractional CMO page, in the client’s own words.
Who commissions me, and who has recognised the work
I have not paid for a single one of these. Public bodies, universities and business support programmes commission the training, and the recognition below came from other people’s judging panels.
Named in Insider Media’s 42 under 42, Yorkshire 2016.
The White Cross Vets website I built won the Digital Award at the 2015 Veterinary Marketing Association Awards.
Top trainer, ILM train-the-trainer course, University of York.